Current location:Earth Explorer news portal > politics
Hotpot festival spices up Chongqing's consumer market
Earth Explorer news portal2024-05-08 14:06:31【politics】4People have gathered around
IntroductionWith the Year of the Rabbit just around the corner, southwest China's Chongqing Municipality is
With the Year of the Rabbit just around the corner, southwest China's Chongqing Municipality is holding a hotpot festival for local residents, aiming to add more incentives to the consumer market in the new year.
Chongqing hotpot, a renowned cuisine in China, has spread its footprint across the world. There are nearly 30,000 hotpot restaurants in Chongqing and some 200,000 hotpot restaurants across over 20 countries, according to data from the Chongqing Hotpot Association.
This year, the hotpot festival has invited over 20 hotpot companies to provide services. The event will run from Jan. 6 to Feb. 5.
"By holding the festival, on the one hand, we hope to inject more confidence into the hotpot industry at home and abroad," said Chen Guohua, head of the Chongqing Hotpot Association. "On the other hand, we also want hotpot, a complex industry, to drive a variety of other businesses, such as agriculture and tourism."
Due to favorable prices, many consumers are visiting stalls to eat hotpot. "Chongqing hotpot is hot and spicy, and contains a large variety of food," said He Yan, who spent 48 yuan (about 7 U.S. dollars) on a hotpot serving.
At a stall operated by Liu's Chongqing Hotpot, a brand which was established in 2000 and has more than 1,500 restaurants around the world, some people are enjoying eating hotpot and others are buying hotpot bases, ready-made hotpot and other products.
Liu's Chongqing Hotpot opened the first overseas hotpot restaurant in Dubai in 2010, and the first hotpot base factory in Canada in 2021.
"Now we have 66 hotpot restaurants in 15 countries and our hotpot products, such as hotpot bases, are in over 2,000 overseas supermarkets," said Liu Mei, chairperson of the hotpot brand.
Chen said the hotpot industry not only works as a Chinese name card to promote international business, but also brings benefits to rural areas.
As chili is the most important ingredient in Chongqing hotpot, the Zhoushixiong hotpot brand purchases all of its chilies from the Shizhu Tujia Autonomous County in Chongqing.
"For a year, we have purchased 500 tonnes of chilies worth over 10 million yuan from Shizhu. Radishes, soy cheese, sausages and other agricultural products are also on our shopping list," said Zhou Dao, founder of the brand, which has over 20 hotpot restaurants in three cities.
"I was born in a village, so I hope my business can deliver tangible benefits to rural areas," Zhou said.
Zhou said events like the hotpot festival are very conducive to economic recovery and to restoring consumer confidence, adding that he plans to expand the brand's international business in 2023.
Address of this article:http://philippines.usblaserengraving.com/content-92e199805.html
Very good!(2997)
Related articles
- Britain's most notorious inmate Charles Bronson puts his parole bid in jeopardy after punch
- A.I. reveals who's REALLY winning the Drake vs Kendrick beef
- Agricultural Bank of China sees loan increase of 1.2 trln yuan in Q1
- Police break up pro
- Cruise ship worker accused of stabbing 3 people with scissors on board vessel bound for Alaska
- Prostate cancer breakthrough means thousands of men could avoid devastating chemotherapy
- From Marseille to Mont
- Charlotte Crosby rocks a trendy white bikini while embarking on snorkelling excursion in Oz
- Cliffs that sport mystical tattoos
- Will JLo steal the show? Jennifer Lopez is set to co
Popular articles
- An Italian governor accused in a corruption probe has been placed under house arrest
- Malaysian government defends presence of companies that supply weapons to Israel at defense show
- Lando Norris' model girlfriend keeps quiet over his Miami Grand Prix F1 win... as ex
- China's Xi visits Pyrenees mountains, in a personal gesture by France's Macron
Recommended
China reclaim Thomas & Uber Cup
Yu Darvish pitches 5 scoreless innings as the Padres beat the Cubs 6
Anya Taylor
Yu Darvish pitches 5 scoreless innings as the Padres beat the Cubs 6
Big Ten women's basketball schedule brings USC, UCLA to conference's easternmost schools
Madonna fans hail the 'iconic' age
China's Xi visits Pyrenees mountains, in a personal gesture by France's Macron
Zendaya wows in a glamorous vintage backless dress as she attends Anna Wintour's star
Links
- Shortland Street: Fate of much
- 'Barbie' makes history with $1 billion at the box office
- Clandestine lab found during search for 'dangerous' suspect in violent kidnapping
- VOX POPULI: Unlike Taylor Swift, few stars in Japan speak out about politics
- Hong Kong's exhibition centre axed booking for concert without reason, says pro
- Cheng Lei China: Jailed Australian TV anchor jailed releases rare message
- Hong Kong's exhibition centre axed booking for concert without reason, says pro
- Education Ministry workers on tenterhooks awaiting job cuts news
- Gay Games Hong Kong unfazed by potential censorship, organiser says
- China's 'core socialist values' daubed on a London wall inspire war of words